Category: Small Business General

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Liability Insurance Small Business General

A Friendly Guide to General Liability Insurance

Starting and running a business is full of excitement, but it also comes with its share of risks. From customer slip-and-fall accidents to unexpected property damage, even the most careful business owners can face surprises along the way. That’s where general liability insurance steps in to protect you. So, if you’ve ever wondered, “What is general liability insurance, and do I really need it for my business?” you’re in the right place. Gild’s friendly guide to general liability insurance breaks it all down, helping you stay prepared for whatever comes your way!

General Liability Insurance: A Business Essential

General liability insurance, often called ‘GL insurance,’ protects your business from claims related to bodily injury, property damage, and personal or advertising injury. Basically, it acts as a safety net, providing financial protection when accidents happen, and can cover legal expenses, settlements, and even court-awarded damages.

Why Do You Need General Liability Insurance?

Undeniably, no matter how careful you are, accidents and mistakes happen. Without general liability insurance, a single lawsuit could spell financial disaster for your business. Subsequently, here are a few common scenarios where general liability insurance can help:

  • Customer Injuries: Imagine a customer slips on a wet floor in your store or office and gets hurt. General liability insurance can cover their medical expenses and legal costs if they decide to sue.
  • Property Damage: If you accidentally damage a client’s property while working at their location, general liability insurance can cover the repair or replacement costs.
  • Advertising Injury: If someone claims that your advertising or marketing materials caused them harm or damaged their reputation, general liability insurance can provide protection.

What Does General Liability Insurance Cover?

While coverage varies by policy, general liability insurance typically covers:

  • Bodily Injury: Medical expenses, legal fees, and compensation for injuries to third parties.
  • Property Damage: Costs associated with damage to someone else’s property.
  • Personal and Advertising Injury: Claims related to defamation, slander, or copyright infringement in your advertising or marketing.

What Doesn’t It Cover?

While general liability insurance is comprehensive, it doesn’t cover everything. Here are some common exclusions:

  • Employee Injuries: This is typically covered by workers’ compensation insurance.
  • Professional Errors: If you provide professional services, you’ll need professional liability (or errors and omissions) insurance.
  • Intentional Acts: Deliberate damage or harm isn’t covered.

How to Get General Liability Insurance

Now that you understand the importance of general liability insurance, how do you get it? Here are some steps to help you find the right policy:

  1. Every business is unique, and so are its risks. Whether you’re running a bakery, a coffee shop, or a retail store, Gild Insurance’s Insurance Finder tool can help you identify the specific coverage needs based on your business type and risk factors. With this insight, you can confidently choose a policy that meets your needs.
  2. Shop Around: Get quotes from multiple insurance providers. In addition, look for a policy that offers the right coverage at a reasonable price.
  3. Understand the Policy: Read the fine print. Correspondingly, make sure you understand what’s covered and what’s not. Ask questions if you’re unsure.
  4. Work with a Professional: An insurance broker or agent can help you navigate the complexities of general liability insurance and find the best policy for your business.

Final Thoughts

General liability insurance is a crucial part of running a business. As a matter of fact, it provides financial protection and peace of mind, allowing you to focus on what you do best—serving your customers and growing your business. Understanding what general liability insurance covers and why it’s essential equips you to make informed decisions. In summary, it protects your business from unexpected risks.

Remember, if you need help preparing yourself, your friends at Gild Insurance are only a click away. We combine the latest technology with experience to provide business insurance options that fit your business. After all, your business’s success depends on it!

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Small Business General Veterans

Small Business Ideas for Veterans: A Guide to Starting a Veteran-Owned Small Business

Hello, veterans, and thank you for your service! Thinking about starting a veteran-owned small business? Indeed, you’re about to begin an exciting journey. It offers independence, flexibility, and the chance to build something meaningful. from military service to civilian life can be challenging, but the skills and experiences you’ve gained in the armed forces are incredibly valuable in the world of entrepreneurship. In this blog post, we’ll explore small business ideas that are ideal for veterans and provide tips on how to get started.

The Unique Strengths of Veterans in Business

Before we dive into business ideas, let’s talk about why veterans make excellent entrepreneurs. Your military experience has equipped you with skills that are highly transferable to business, such as:

  • Leadership: Veterans know how to lead teams, make decisions, and inspire others.
  • Discipline: The discipline and work ethic instilled by military service are invaluable in business.
  • Problem-solving: Veterans are accustomed to thinking on their feet and finding solutions to complex problems.
  • Teamwork: Working collaboratively is second nature to veterans, which is essential for business success.

In any event, veterans can excel in these small business ideas that match their unique skills.

Small Business Ideas for Veterans

1. Security Services

With your military background, starting a security services business could be a natural fit. Similarly you could offer security consulting, event security, or even personal protection services. Your training and experience can give clients confidence in your ability to keep them safe.

2. Fitness and Personal Training

If fitness was an important part of your military life, consider becoming a personal trainer or starting a fitness-related business. Particularly, you could offer one-on-one training, group fitness classes, or specialized boot camps. Your unique perspective as a veteran can attract clients seeking a disciplined and results-oriented approach to fitness.

3. Outdoor and Adventure Services

Many veterans have a deep appreciation for the outdoors. Consider starting a business that offers outdoor adventure experiences, such as guided hiking, camping, or survival training. This type of business allows you to share your passion for the outdoors while creating memorable experiences for your clients.

4. Construction and Home Improvement

If you have skills in construction, carpentry, or other trades, a construction or home improvement business could be a great option. Veterans often excel in these fields due to their attention to detail and commitment to quality. You could offer services like home renovations, landscaping, or general contracting.

5. Consulting and Training

Leverage your military expertise to offer consulting and training services. This could include leadership development, team building, or strategic planning for businesses and organizations. Additionally, your unique perspective can help clients build stronger teams and improve their operations.

6. E-Commerce and Online Retail

If you’re interested in the digital world, consider starting an e-commerce business. You could sell products online, whether it’s military-themed merchandise, handmade goods, or specialty items. E-commerce provides flexibility and allows you to reach a global audience.

7. Auto Repair and Customization

If you have experience working with vehicles, an auto repair or customization business could be a great fit. For example, veterans often excel in technical fields, and this type of business allows you to use your skills to help others. Given these points, you could specialize in repairs, detailing, or custom modifications.

Tips for Starting a Veteran-Owned Small Business

Starting a small business requires careful planning and determination. Here are some tips to help you succeed:

  • Create a Business Plan: Outline your business goals, target market, pricing, and operational strategy. For that reason, a solid business plan will guide your decisions and help you secure funding.
  • Secure Funding: Explore funding options available specifically for veteran-owned small businesses. Organizations like the Small Business Administration (SBA) offer loans and grants to support veteran entrepreneurs.
  • Find a Mentor: Connect with other veteran entrepreneurs or business mentors who can offer guidance and support. Even more so, veteran-focused business organizations can be a great resource.
  • Leverage Your Network: Use your military network to spread the word about your business. Networking is crucial for building connections and finding clients.
  • Stay Committed: Starting a business can be challenging, but your military training has prepared you for adversity. Stay focused on your goals, and don’t be afraid to ask for help when needed.

Final Thoughts

Veterans bring a unique set of skills and experiences to the world of entrepreneurship. By exploring these small business ideas and following these tips, you can create a successful veteran-owned small business that reflects your talents and passions. Remember, you already have the discipline, leadership, and problem-solving skills needed to succeed. Indeed, now it’s time to put them to use and build something amazing. For help protecting your business and building your financial future, check out Gild Insurance for expert guidance. Good luck, and thank you for your service!

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Small Business General

Female Founded Companies: How to Start a Small Business As a Woman

a smiling business woman

Hey there, aspiring entrepreneurs! If you’re a woman thinking about starting your own business, you’re in great company. Especially, in recent years, the number of female-owned small businesses has surged, with women leading the charge in various industries. Yet, starting a business can be daunting, especially when navigating a traditionally male-dominated landscape. Fear not! This blog post will guide you through the steps to turn your idea into a thriving business and join the ever-growing list of female founded companies.

The Rise of Female Founded Companies

Before diving into the how-tos, let’s celebrate the amazing trend of women embracing entrepreneurship. According to studies, women are starting businesses at a rate faster than ever, contributing significantly to the economy and reshaping the business world. From tech startups to creative ventures, women are proving that they have the skills, innovation, and determination to succeed.

Step 1: Find Your Passion and Business Idea

To start a small business, you need an idea that excites you. Think about your passions, skills, and interests. What problem can you solve? What unique perspective can you bring? Successful businesses are often built on passion, so find something that energizes you. Whether it’s a boutique, a consulting firm, or an online platform, choose something you can commit to with enthusiasm.

Step 2: Research Your Market and Competition

Once you have a business idea, it’s time to do some research. Who are your potential customers? What do they need or want? Analyze the competition to understand what’s already available and how you can differentiate yourself. Nevertheless, this research will help you refine your business concept and identify your unique selling points.

Step 3: Create a Solid Business Plan

A business plan is crucial for any woman founded companies. Especially for securing funding and outlining your business’s roadmap. It should include your business goals, target market, marketing strategy, revenue projections, and operational details. A solid business plan not only guides you but also demonstrates to potential investors that you’re serious about your business.

Step 4: Secure Funding and Resources

Starting a business often requires capital. Explore various funding options, such as personal savings, loans, grants, or investment from friends and family. Many resources are available specifically for female-owned small businesses, including grants and support programs. Check with organizations like the Small Business Administration (SBA) or local women’s business associations for funding opportunities and mentorship.

Step 5: Choose a Business Structure and Register Your Business

To make your business official, you’ll need to choose a legal structure. Common options include sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has its benefits and tax implications, so consider consulting with a legal or business advisor. After choosing a structure, register your business with the appropriate government agencies and obtain necessary permits and licenses.

Step 6: Build Your Brand and Establish an Online Presence

Your brand is how customers perceive you, so make it memorable. Choose a catchy business name, design a professional logo, and create a brand identity that resonates with your target audience. Markedly, in today’s digital age, an online presence is essential. Build a website and set up social media profiles to connect with customers and promote your business. Consistent branding across all platforms helps establish credibility and trust.

Step 7: Develop a Marketing Strategy

To attract customers, you need a strong marketing strategy. Consider both online and offline tactics, such as social media marketing, email campaigns, content creation, and networking events. Collaborate with other female entrepreneurs to expand your reach and tap into existing networks. Don’t underestimate the power of word-of-mouth; providing excellent customer service can turn customers into brand advocates.

Step 8: Build a Support Network

Surround yourself with a supportive network of fellow entrepreneurs, mentors, and business advisors. Moreover, joining women-focused business groups or associations can provide valuable resources, networking opportunities, and inspiration. Learning from those who have walked the same path can help you navigate challenges and stay motivated.

Step 9: Launch Your Business and Keep Growing

With everything in place, it’s time to launch your business. Host a grand opening event or online promotion to create buzz and attract your first customers. Later, keep track of your business’s progress and be open to feedback. Continuous learning and adaptation are key to growth, so don’t be afraid to make adjustments along the way.

Final Thoughts

Starting a female-owned small business can be a fulfilling and empowering journey. By following these steps, you’ll be on your way to building a successful business that reflects your unique vision and talents. Every successful business started with a single idea and a lot of determination. Keep pushing forward, and soon you’ll be an inspiration to other women looking to turn their dreams into reality. Remember, if you need help preparing yourself, your friends at Gild Insurance are only a click away. We combine the latest technology with experience to provide business insurance options that fit your business. Good luck, and here’s to your entrepreneurial success!

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Small Business General Workers' Compensation

Best Tools For Small Business Hiring Success

The U.S. Chamber of Commerce Small Business Index has shown that the fourth quarters are essential to the profitability of small businesses. Quick hiring often ensues to support the increased demand on small business’s operations during this time. Increased growth is welcomed by these small businesses, which may come with increased anxiety. Furthermore, in this blog we will discuss some of the best tools for small business to support hiring needs and address the increased risks of a growing company.

HR Platforms

Bringing on employees is more than saying “you’re hired.” Employee onboarding and training, company policies, and labor law compliance are all a part of being a small business owner. Some examples of HR compliance platforms are Bambee or Rippling. Likewise, they provide small businesses resources and tools to automate and simplify the employee hiring and retention process.

Worker’s Compensation Insurance

It is essential to consider a workers’ compensation policy if your business is hiring employees. Worker’s compensation is a form of insurance that provides protection to small business owners and their employees when work-related injuries or illnesses arise.

Employment Practices Insurance

Employment practice liability insurance provides protection against the risks associated with hiring, firing, and employing workers and staff. Small business owners have obligations under state and federal employment as well as meeting labor laws.

Employee Spending Accounts

Offering employee benefits, through flexible or lifestyle accounts, may be what someone may need to accept your offer of employment. Organizations such as HSA Bank and Peoplekeep are developing unique solutions geared toward small businesses and the needs of their employees.

Therefore, with the right tools and resources, small businesses can leverage fast-paced growth as a winning strategy. The careful orchestration of modern tools and traditional risk mitigation processes can support potential fourth quarter growth. Certainly, this can alleviate the uncertainty of acting as an employer. Utilizing tools and resources provides the foundation for sustainable small business growth in the fourth quarter and beyond.

To learn more, check out:

Worker’s Compensation

Gild Insurance is a digitally native independent insurance agency serving small businesses nationwide. Gild’s online quote-to-bind services digitally provides the knowledge, personalization, and trustworthiness of a local agent, available 24/7/365. From the creatives on main street to the home-based business, Gild Insurance has you covered. Schedule time with a Gild Agent by clicking HERE!

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Marketing Small Business General

A Guide to Online Marketing: Small Business Edition

Most small business owners rely on traditional marketing methods to grow their business. Think print ads, community events and word of mouth. But, if you feel that your business isn’t scaling as quickly as you desire, it may be time to invest energy into online marketing. The great thing about online marketing is that you can implement most of these strategies with little to no upfront cost. Below is our guide to online marketing: small business edition. Let’s explore several different internet marketing strategies that you can use to help scale your small business.

Create an Email List

The first step is to create an email list to reach your customer base. Do you have an email list comprised of warm leads? Are you using it to reach out to prospects to drive your sales? Once you’ve created an email list, here are some strategies to leverage it to better position your business to customers.

  • Create a pop-up box on your website – have you ever gone to a retail website to start shopping and been greeted by a pop-up box promoting you to enter your email address in exchange for something? “Sign up to receive free alerts”, “be the first to know” or “join our newsletter” are commonly used phrases. Customers love to be part of something bigger. Entice them to give you their email address by providing the allure of exclusivity. Alternatively, you can offer a free PDF, downloadable guide, or video that ties in with your business.
  • Use ads to direct prospects – Similar to a pop-up box, a more elaborate version consists of using targeted ads to direct prospects to a landing page. Remember, pop up boxes hold limited amounts of information. Imagine being able to direct your potential clients to page that will hold as much material as you would like. The ability to grab the customers attention with pop ups is the start while the landing page is meant to offer more information.
  • Collect email addresses in person – Heading to a local small business networking event? This is the perfect opportunity to try and collect some email addresses. You can use low tech options like a clipboard and paper or track emails on an iPad. Including QR codes on your business card are also a popular option.

Create Email Funnels 

After you have your list of contacts, start reaching out to them with a series of email flows. You can write the emails yourself and use software, like Marketing 360 to automate the send-outs. Or you can hire a professional copywriter or agency to do it for you. Start small and see what works for you!
 
You also may be wondering what the magic number is for the amount of emails you should send. That will vary depending on your business, your preferences, your customers, and your budget. If you are an online or brick and mortar store that sells physical goods, you may want to write several emails a week detailing discounts, promotions and giveaways. Maybe you are a fitness studio and are more interested in sending biweekly or monthly newsletters to keep your clients engaged. Remember, marketing starts as trust building and educating.

Consider Paid Advertising

Though commonly expensive, paid advertising can be the single most effective way to attract new customers to your business. The average cost for small to medium size business is approximately $2500 to $12,00 a month. It’s important to note that paid advertising isn’t the same as using a social media page to promote your business. While you can certainly post content on your business’s Facebook or Instagram to help promote your business, paids ads can extend your business’ reach!

Conclusion

The above guide to online marketing: small business edition, is just a sample of the many ways you can generate revenue through internet marketing. Many business owners find the rabbit hole of internet marketing is actually quite deep, and the rewards can be profound.

At Gild Insurance we always like to say that having insurance is the best way to prepare your business for future scalability, and in many ways, internet marketing is very similar.  After all, that’s one of the great things about the internet era: the next best thing is never more than a click away!  

To learn more about the tools and resources available to the Gild Community, check out Gildhall!