International Women’s Day is a celebration of resilience, progress, and the entrepreneurial spirit of women worldwide. At Gild Insurance, supporting women-owned businesses isn’t just a one-day event—it’s our everyday. Founded by Mary Duggan Hoeprich, a passionate entrepreneur dedicated to making small business insurance accessible and hassle-free, Gild is a woman-owned business committed to empowering fellow women business owners. We spoke with Jordyn, Gild’s Marketing Manager, about how Gild champions women entrepreneurs and the role marketing plays in their success.
Making Insurance Accessible for Women Entrepreneurs
Women business owners face unique challenges—juggling multiple roles, securing funding, and managing risks—all while navigating industries that may not always cater to their needs. As a former entrepreneur herself, Jordyn understands these hurdles. That’s why Gild Insurance is committed to making business insurance fast, affordable, and transparent, so women can focus on growing their ventures with confidence.
“We work with partners that support women-owned businesses—like salon suites, HR platforms, and business consulting services—to ensure they have the right coverage,” Jordyn shares. “Through education, case studies, and a digital-first approach, we’re simplifying the process, so insurance isn’t a burden, but a tool for success.”
Marketing That Puts Women Entrepreneurs First
One of the biggest challenges in insurance marketing is breaking the misconception that coverage is complicated or unnecessary. Many business owners don’t think about insurance until something goes wrong, and traditional marketing often fails to connect with them in a meaningful way.
At Gild, storytelling is a key strategy. Instead of just listing policy details, the company highlights real business owners, shares their journeys, and makes insurance more approachable. “Insurance isn’t just a checkbox—it’s protection for everything you’ve built,” Jordyn says. “We want our messaging to reflect the experiences of women entrepreneurs and give them the resources they need to succeed.”
Building a Brand with Impact
For women looking to strengthen their brand, Jordyn emphasizes the importance of authenticity and consistency. A strong brand isn’t just about a logo or color scheme—it’s about clear messaging and a deep understanding of your audience. Women entrepreneurs can set themselves apart by sharing their unique perspectives, leveraging personal branding, and building trust through content that educates and inspires.
Another key factor is visibility. Women business owners are embracing digital marketing, SEO, and social proof to differentiate themselves in competitive spaces. “A compelling digital presence, combined with a strong network, can make all the difference in standing out and attracting the right clients,” Jordyn explains.
A Call to Action on International Women’s Day
International Women’s Day is a reminder of how far women have come in business, and how much work remains. While more women are stepping into leadership roles and launching their own brands, challenges like underrepresentation and access to resources still exist.
“Brands need to do more than just acknowledge women entrepreneurs—they need to actively support them,” Jordyn says. That means investing in women-owned businesses, offering mentorship opportunities, and making essential tools—like insurance—easier to access.
At Gild Insurance, that commitment is ongoing. By providing education, strategic partnerships, and easy-to-use insurance solutions, Gild is helping women business owners protect their work and thrive. For further reading about how Gild Insurance supports woman founded business, check out our blog post, “Female Founded Companies: How to Start a Small Business As a Woman.”
Looking for the right coverage for your business? Learn more about how Gild Insurance can help today.