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Industry Insights

Post Holiday Sales Strategies for Small Business Owners

After a holiday rush, many businesses see a dip in foot traffic and online orders. But with the right support from Gild Insurance and a smart approach to seasonal sales, post-holiday periods can become some of your most profitable seasons. These post holiday sales strategies will help you maintain momentum, attract repeat buyers, and protect your profits. 

Post Holiday Sales Strategies to Create Urgency with Limited-Time Offers

Urgency is a powerful motivator. Use post-holiday campaigns like: 

  • Flash sales: Promote “24-hour deals” to drive quick decisions. 
  • Bundle discounts: Pair bestsellers with slower-moving inventory. 
  • Extended holiday promotions: Offer “second chance” savings to those who missed out. 

Phrases like “last chance,” “ends this weekend,” or “while supplies last” create a sense of immediacy that boosts conversions. 

Re-Engage with Your Holiday Buyers

The post-holiday window is prime time for follow-up. 

  • Send thank-you emails with a special offer for their next purchase. 
  • Offer early access to new product drops. 
  • Share behind-the-scenes content on social to keep your brand top-of-mind. 

Email remains a top performer for small businesses. Use segmentation tools to personalize messages based on purchase history or region.  

Move Inventory Without Losing Value

Deep discounts aren’t the only answer.

Instead, try:

  • Tiered savings: 10% off $50, 20% off $100+
  • Buy one, get one half off
  • Free gift with purchase

These post-holiday sales strategies increase your average order value while protecting profit margins.

Plan Now for Long-Term Success

Post-holiday isn’t just about moving merchandise. It’s a chance to prepare for the next quarter.

  • Review which items sold best and which underperformed.
  • Evaluate your marketing ROI and customer retention rates.
  • Refresh your business insurance to match any operational changes.

Whether you expanded your space or added staff during the holiday season, make sure your policy reflects your current risks. Gild Insurance makes it easy to adjust coverage fast, with tools designed for busy business owners.

Partner Resources That Power Growth

Gild’s partners are here to help your post-holiday strategies go further:

  • Rocket Lawyer: Update your disclaimers, privacy policies, and return terms.
  • Owners Bank: Manage cash flow and unlock small business lending tools.
  • Envision Payroll: Navigate seasonal staffing and tax filings.
  • Claims Concierge: Get help fast if you face property or inventory loss.

Ready to Maximize the Momentum?

With the right post-holiday sales strategies, you can turn a seasonal slump into a growth opportunity. Gild Insurance is here to help protect what you’ve built and support what comes next. Schedule a call or get a quote online today.

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Industry Insights

Ohio Local Auto Parts Store: Is Your Supply Chain Insured?

When your local auto parts store depends on daily deliveries and tight turnaround times, even a minor delay can derail your revenue. In Ohio, where small-town repair shops and regional distributors make up the bulk of the market, one broken link in the supply chain can bring everything to a halt. That’s why protecting your supply chain isn’t just a logistics issue; it’s an insurance issue.

At Gild Insurance, we help local auto parts stores plan for the unexpected. Whether you’re importing parts from overseas, relying on regional freight, or storing inventory in multiple locations, the right policy can shield your business from risk and restore operations faster after a disruption.

Why Insurance Matters to Your Local Auto Parts Store Supply Chain

Small businesses and startups in Ohio contributed more than $1.7 billion to the state’s economy. Many of these businesses, like your local auto parts store, rely on just-in-time inventory to operate efficiently. But that model can unravel quickly when a single delay disrupts the supply chain.

For your local auto parts store, that might mean:

  • Delays from overseas or out-of-state suppliers
  • Storage losses from fire, flood, or theft
  • Vendor disputes or missing shipments
  • Equipment breakdowns halting fulfillment

With the right protection, you won’t have to absorb the blow when delays or damage hit your supply chain. Gild Insurance works directly with local businesses to build policies that reflect how you actually operate—where your parts come from, how they move, and where they’re stored. That way, when something goes wrong, you’re covered from every angle.

Looking to strengthen your sourcing strategy? Gild’s Survive Tariffs Runbook can help you pinpoint weak spots, plan around rising costs, and prepare smarter for the next disruption.

Don’t Let a Single Shipment Shut Down Your Shop

Your local auto parts store faces unique risks that require targeted insurance solutions. Here’s how you can protect against the most common disruptions:

Need help identifying where you’re most exposed? Download Gild’s Survive Tariffs Runbook and schedule a time to talk to an agent about coverage options that match your sourcing model.

Gild Insurance Keeps Your Parts and Your Business Moving

You can’t control shipping routes or global politics. But you can control how protected your business is when those things go wrong.

At Gild Insurance, we specialize in building policies for main-street businesses that keep America running. From garages in Cleveland to parts counters in Chillicothe, we’re here to support Ohio’s auto economy—one claim, one customer, and one smart policy at a time.

Get a quote online in minutes or schedule a call with a Gild agent to secure your supply chain today.

Need help preparing for rising costs or sourcing disruptions? Download our free Survive Tariffs Runbook and take the first step toward a stronger, more resilient business.

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Industry Insights

Shop Small North Carolina: Why Local Makers Need You Now

North Carolina’s local makers are under pressure. From Black Mountain to Beaufort, artisans, retailers, and craftspeople are doing more with less; facing higher supply costs, smaller margins, and stiff competition from national and online brands.

At Gild Insurance, we see what’s at stake. These aren’t just businesses. They are the soul of North Carolina’s communities. If we don’t act now to support and protect them, we risk losing the creative energy and local character that makes this state thrive.

That’s why it’s more important than ever to shop small North Carolina and to understand what these makers are really up against.

Shop Small North Carolina to Keep Local Businesses Thriving

Nearly 99.6% of all North Carolina businesses are small businesses, according to the U.S. Small Business Administration. But many of these shops, especially locally made brands, are at risk.

Here’s why:

  • Tariff hikes on imported materials like textiles, metals, and ceramics are raising costs for artists, crafters, and manufacturers across the state.
  • Small businesses don’t have the same bulk-buying power or storage capacity as national chains, making cost fluctuations harder to absorb.
  • Local economic activity is directly tied to small business spending. For every $100 spent at a local business, $68 stays in the community (Forbes).

If we want to keep the heart of North Carolina’s economy beating, we must shop small North Carolina and invest in the makers who power our communities.

To help small businesses respond to rising costs and operational strain, Gild created the free Survive Tariffs Runbook. This downloadable guide is packed with practical tips, cost-saving strategies, and insurance insights tailored for makers and retailers navigating today’s volatile market. From sourcing alternatives to managing shipping risks, the Runbook gives local business owners the tools to adapt without losing momentum.

Why Tariffs Are Squeezing North Carolina Makers

The most recent round of U.S. tariffs, set to take effect in 2024 and 2025, is hitting product categories that impact thousands of local retailers and artists:

  • Toys and children’s goods
  • Textiles and apparel
  • Kitchenware, ceramics, and home décor
  • Tools and industrial parts

Without action, more independent shops and makers will be priced out of their markets. The best protection? At Gild Insurance, we believe that it is a combination of smart financial planning, localized supply strategies, and business insurance designed to minimize disruption.

How Gild Insurance Helps Local Makers Stay in Business

Tariffs and supply chain disruptions aren’t just budget issues. They’re business continuity risks. If a shipment is delayed, damaged, or stolen, many small shops can’t afford the hit.

Gild Insurance helps North Carolina makers plan ahead with:

If something does go wrong, Gild’s Claims Concierge is ready to help fast-track your recovery—whether you’re repairing storm damage, handling a property loss, or navigating a customer claim.

Protect What You’ve Built Before It’s Too Late

Whether you’re a maker or a supporter of local businesses, your choices matter. Small shops shape our neighborhoods, create jobs, and preserve the creative spirit that makes North Carolina unique. But they can’t do it alone. Here is what you can do to help:


✅ Support your local shops this season

📘 Download the Survive Tariffs Runbook to start implementing smarter cost strategies and prepare for pricing instability before it impacts your bottom line

📞 Schedule a call with a Gild Insurance agent today or get your quote online in minutes. Don’t wait until another shipment is delayed or a claim derails your business. Protect it now.

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Industry Insights

Why Support Father Owned Businesses? Gild Is Leading the Way

From small-town auto shops to multi-generational construction firms, father-owned businesses are the backbone of local economies. These businesses aren’t just sources of income; they’re legacies in motion. They reflect years of hard work, dedication, and values passed from father to family. So, when Father’s Day rolls around, the question isn’t just what to buy. The question is, why support father owned businesses?

At Gild Insurance, we believe the answer is simple. It’s because these businesses support all of us. That’s why we’re proud to back father-owned companies with tailored protection, fast claims support, and resources that help them grow for generations to come.

Why Support Father-Owned Businesses? Legacy, Leadership, and Livelihood

Father-owned businesses aren’t just part of the economy. They’re pillars of it. They represent hands-on leadership, years of experience, and a deep-rooted commitment to building something lasting. When you ask why support father owned businesses, the answer lies in the values they embody: mentorship, stability, and generational growth.

These businesses take many forms:

  • A father and son running a plumbing company
  • A dad managing a growing restaurant
  • A tradesman teaching his child the ropes of the business

Supporting them means championing local expertise, community investment, and families who put everything on the line to succeed.

Supporting Father-Owned Businesses Year-Round

Too often, support spikes during holidays and then fades. But why support father owned businesses only seasonally when their impact is felt year-round?

Here’s why long-term support matters:

  • Economic stability: Most small businesses have fewer than 20 employees, and father-led businesses often serve as anchors in their communities.
  • Generational wealth: These businesses help families build assets and create opportunities for future generations.
  • Workforce development: Father-owned businesses train new workers and pass down industry knowledge in trades, retail, and professional services.

When you support a father-owned business, you’re doing more than buying a product; you’re investing in a legacy.

How Gild Supports Father-Owned Businesses

At Gild, we know that protecting what you’ve built is personal. That’s why we offer insurance solutions tailored specifically for father-owned businesses, whether you’re in construction, consulting, retail, or food service.

Here’s how we help:

It’s not just about selling insurance. It’s about providing tools that allow father-owned businesses to thrive.

From the Garage to the Boardroom: Real Support for Real Risks

Father-owned businesses face real challenges every day:

  • Injuries on a job site
  • Property damage from unexpected weather
  • Customer lawsuits or contract disputes

That’s where Gild Insurance steps in. We’ve helped father-owned shops rebuild after floods, contractors bounce back from client claims, and family-run businesses recover from vandalism or theft. Through our Claims Concierge service, we connect business owners with fast, reliable support to help them recover quickly because we understand the urgency and the legacy at stake.

Celebrate and Support the Fathers Who Built It

This Father’s Day, we’re not just celebrating dads; we’re standing with them. If you’re wondering why support father owned businesses, remember this: they’ve built more than storefronts. They’ve built communities, careers, and futures.

Gild Insurance is proud to support those who lead with both heart and hustle. We’re here to help you protect what you’ve built, so you can pass it on.

Ready to Protect Your Business Legacy?

Get a quote online or schedule a call with a Gild agent today.

Your family’s future is worth it.

Categories
Business Insurance Industry Insights

Easy Workers’ Compensation Guide: Gild Edition

Workplace injuries aren’t just a big business problem. Whether you run a salon, a bakery, or a construction crew, accidents can happen fast and cost you even faster. That’s why every small business owner needs to understand the protections that come with workers’ comp. This Easy Workers’ Compensation Guide will walk you through what’s covered, how to get started, and how Gild Insurance helps you stay protected without the hassle.

Why This Easy Workers’ Compensation Guide Matters

Workers’ compensation insurance is a type of coverage that provides medical care, lost wages, and other benefits to employees who are injured or become ill due to a work-related incident. In return, it generally protects employers from lawsuits related to those injuries.

This system creates a safety net for everyone involved, helping your business stay compliant while giving employees the support they need to recover.

Even a minor slip or repetitive stress injury can lead to weeks of downtime and mounting medical bills. Workers’ compensation isn’t just a legal requirement in many states; it’s a financial lifeline for your business and your team.

With Gild Insurance, securing workers’ comp is simpler than ever. Our digital process lets you make an appointment with an agent, manage your policy easily, and access resources that help you create a safer workplace.

What’s Covered Under Workers’ Comp?

Workers’ compensation insurance offers five core protections for job-related injuries or illnesses:

  • Medical Expenses: From emergency care to surgery and rehab, workers’ comp pays for approved treatment so your employees can recover.
  • Lost Wages: If an injury keeps someone from working, coverage includes a portion of their regular pay.
  • Disability Benefits: Partial or total disability compensation helps support employees who can’t return to their role.
  • Rehabilitation: Includes physical therapy or training for new job duties.
  • Death Benefits: If the worst happens, workers’ comp supports surviving dependents and covers funeral costs.

Gild works closely with each client to help determine the right level of protection for your industry and risk level. Need help understanding state-specific rules? Our team’s got your back.

How to Get Workers’ Comp with Gild

This isn’t another paper trail nightmare. Follow these four quick steps to secure coverage:

  1. Check Your State’s Requirements: Most states require workers’ comp once you hire your first employee. Check your state’s laws, then talk to Gild and we’ll help you make sure your coverage meets local regulations without overpaying.
  2. Get a Quote Online: Our digital platform makes it easy. Answer a few quick questions and get matched with a workers’ comp policy tailored to your business.
  3. Implement Safety Protocols: Workers’ comp coverage helps when accidents happen, but prevention is still your best protection. Establish safety protocols, provide regular training, and make sure employees know how to respond to injuries—including those that may be less visible, like head trauma. Not sure where to start? Check out our blog on Concussion Protocol for Small Businesses for practical tips you can implement today
  4. Educate Your Team: Make sure employees know how to report injuries and when to seek care. This minimizes downtime and confusion if an accident occurs.

Ready to Protect Your Team? Let’s Get You Covered

Accidents happen—but you don’t have to be unprepared. This Easy Workers’ Compensation Guide is your reminder that protecting your business doesn’t have to be complicated or expensive.

At Gild Insurance, we make it fast and easy to get a workers’ comp policy tailored to your business size, industry, and budget. Whether you’re hiring your first employee or already have a growing team, we’re here to help you stay compliant, confident, and covered.

Start your quote today with Gild Insurance and protect what you’re building.