Is professional liability (E&O) insurance necessary for digital marketers?

Yes! Even one small oversight—such as using unlicensed images, missing a campaign deadline, or making a typo in paid ad copy—can result in a costly claim. E&O coverage helps protect your finances and reputation when mistakes happen. 

  • Many clients and agencies require proof of E&O before signing a contract. 
  • It covers legal defense costs, settlements, and judgments if your services are alleged to have caused financial harm. 

By Heather

Heather focuses on small business insurance at Gild Insurance Agency, writing clear, practical guidance that helps business owners understand coverage, manage risk, and protect their businesses.